Eva Mermingi
I translate between humans and machines. Making the technical human, and the human findable.
Technical SEO · site migrations · AI search · teaching the complicated stuff in plain language. Speaker, writer and mentor, and a firm believer that the fundamentals are simple, human, and quietly undefeated.
Co-founder of Athens SEO (2024 to 2026). I co-founded, organised and presented Greece's first international technical SEO conference, bringing world-class speakers to Athens and building the community around it, before turning my energy to new community-first projects.
Eva stands out as an exceptional SEO professional… her contributions are both strategic and impactful. Her insights are always thoughtful and backed by solid analysis, consistently impressing both the team and our clients. I highly recommend her to any team looking for a knowledgeable and dedicated technical SEO who lifts everyone around her.”
Not only is Eva a total pleasure to work with, she is a formidable SEO… she's worked with Python and handled complex projects such as double migrations like an absolute boss.”
She is exceptional at explaining the intricacies of her field clearly, calmly, confidently and with great patience and humility. Being able to ask someone of her expertise for her take on technical SEO has taken my own knowledge to a new level.”
She has an incredible ability to combine her impressive technical SEO skillset with a human-first approach… whether you're looking for someone to take your tech SEO team to the next level or a specialist who will treat your website as if it were her own, Eva is definitely your person.”
Simply the best introduction to SEO! Only Eva could make such a technical subject so easy to understand, while keeping it interesting right until the very last minute.”
The double migration
Two sites, one simultaneous migration, initiated after my own analysis showed the move was worth the risk. Planned, mapped and executed with zero drama, and the visibility curves went the right way. Twice.
When a rebrand breaks your SEO
A migration gone wrong left a site near-invisible. The diagnosis, the recovery, and the rebuild, told as a full case study on the Search With Sean Live 2026 series.
Oliver's Trust · the living laboratory
A Greek-language animal-welfare site I run pro bono as my live SEO lab, where experiments run first, ideas get stress-tested on a real site with real stakes, and a spam-driven visibility problem is being methodically reversed.